Marketing of Inputs

Since 1921, CAL has secured farmers’ needs for all types of agricultural inputs. Imports are executed according to market needs on a yearly budget. Each input undergoes a trial phase where its characteristics are tested by the marketing department to assess its adaptability to local market needs. Successful products are then developed, promoted, and launched through CAL’s sales network.

Today, CAL is the only regional group of companies providing the complete range of products and equipment available at its sales centers and at regional distributors